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Best Seats in the House & a Popsicle Hotline

Ken Clark

You can't have a Sports Business program without talking about Fan Experience and Event Management. Live Sports are not going away so putting people in seats comes with a great responsibility.


Most of the Sports Business news lately has been centered around Broadcast deals. Lots of conversations about new network partnerships, streaming, alternate broadcasts, highlight packages, and other ways sports are working to get into the line of sight a dynamic consumer. While the broadcast is massively important to reach a wide range of fans across the globe, the LIVE SPORTS EXPERIENCE is still quite important.


There are a couple recent examples will grab the attention of Sports Business students.


SanDiego FC, the newest MLS franchise, has unveiled "Pitch Boxes" at Snapdragon stadium allowing fans to be seated Pitchside, essentially on the field, next to the players' benches.


Crypto(.)com Arena has launched a new $5M Suite that is geared to provide ultimate "opulence" for 12 fans for every event at the Arena. The Suite comes with a private lounge, chef, bartender, nearly courtside posh seats, garage parking and access to the players' entrance, and much more!


These examples are providing the pinnacle experience at the respective venue. But ultimately, this is all about HOSPITALITY. Providing the best possible experience for every supporter, fan, consumer, or customer.


While the assignment and discussion for this class will center around Sports Venues and Fan Experience, there is a quick detour that one should take first to the Magic Castle Hotel in Hollywood, CA. Among many other amenities that greet visitors to the hotel, the POPCICLE Hotline is a star. The red phone by the pool that you can pick up and get popsicles delivered to you in quite the elevated experience. The popsicles are not a luxury item, but the level of SERVICE is the WOW factor that people talk about long after they check out.


An additional resource in this area is a great book by Will Guidara, UNREASONABLE HOSPITALITY.

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