The LeBrons
In 2006, Nike dropped The LeBrons campaign. These ads featured the 4 personas of LeBron - Kid, Athlete, Wise and All-Business. 18 years...
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Ken Clark
Feb 82 min
An Overnight Success After Years of Hard Work
More from the Super Bowl. Kristin Juszczyk, the creator of THOSE jackets that have been launched into the spotlight by Brittany Mahomes,...
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Ken Clark
Feb 52 min
Gotta get the Merch!
I have been working on my website for Sports Business United. As I create the site and build out the content, a logo was a big part of...
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Ken Clark
Feb 42 min
No Messi is a Problem
The National Basketball Association (NBA)Â created new standards to deliver their star power on court as much as possible. As the strategy...
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Ken Clark
Feb 32 min
Thoughts on Professor Prime - Day 1
Primetime Public Performance and Leadership course at the University of Colorado is underway. And the first day of class was documented...
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Ken Clark
Feb 21 min
APPLE PUTS YOU IN THE GAME
Bigscreen TVs, Cable Networks, Replay Capabilities, RealTime updates, and Streaming Services are a handful of the technological...
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Ken Clark
Jan 312 min
I'll Bet You
LeBron James becoming an official part of the DraftKings Inc. family today took me on a quick dive into the world sports betting and some...
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Ken Clark
Jan 302 min
Tom Brady x NOBULL = Challenger Brand!
Sports Business is so intriguing as a topic of study because nearly everyday there is a new example, discussion topic, or case study to...
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Ken Clark
Jan 282 min
Is the NFL ...Ready for It?
Front Office Sports reported an estimate that Taylor Swift generated $331.5M in Brand Value for the Chiefs and the NFL. Per Apex...
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Ken Clark
Jan 272 min
Challenger Brands
Tom Beahon, co-founder of Castore, appeared on SportsPro Podcast. He eagerly described Castore as a Challenger Brand in the world of...
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Ken Clark
Jan 262 min
Unique Product for a Unique Moment
A few weeks ago, this post below looked at how sports can change the environment of competitions to create bigger impact. Today, there...
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Ken Clark
Jan 252 min
It is Amazon Prime Time
Amazon is flexing its Sports muscle. Just today in the news the new NWSL Friday night soccer schedule was released and the streamer...
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Ken Clark
Jan 242 min
Messi Maximization Check in
Inter Miami brought a football party to El Salvador. After a rockstar level greeting and meeting the president, the main event resulted...
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Ken Clark
Jan 212 min
Athletes are a Fashionable Business
Shut up and Dribble. Those words from Laura Ingraham aimed at LeBron James when he dared to have political opinions have become a...
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Ken Clark
Jan 201 min
What replaces the Cover?
Sports Illustrated was THE source for young fans of my generation. It was Thursdays. It arrived to a flip through followed by a week of...
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Ken Clark
Jan 202 min
MLS Set off to Maximize Messi Effect
July 15, 2023 was Day Zero for the MLS and the Messi era. Apple TV +, adidas, Inter Miami CF, Major League Soccer, David Beckham, & Jorge...
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Ken Clark
Jan 192 min
"Official", Records, & a Birthday
Sports Business is dynamic. Pull amazing stories, teachable moments, case studies directly from the headlines and sometimes within a week...
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Ken Clark
Jan 192 min
Birkenstock x Sport
Birkenstock was is in the news today as it finished its first quarter as a publicly traded company. After 250 years, Birkenstock launched...
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Ken Clark
Jan 172 min
Faster than a Cheetah
The NBA has Giannis, Jokic, Wemby, Luka, Sabonis, and over 100 other international players. The MLB, NHL, and MLS teams are full of...
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Ken Clark
Jan 172 min
GROW ONCE
The SportsPro podcast - Women's Soccer in 2024... are We Ready for Takeoff? Lenah Ueltzan-Gabell & Joe Tongue discuss their vision for...
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