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Bump, Set, Spike - Women's Volleyball steals the show

Ken Clark

Continuing the topic of College Sports - this time Women's Volleyball is in the news. Back in August, University of Nebraska-Lincoln women's volleyball hosted Omaha in Memorial Stadium in front of a record crowd of 92K+ people. Fast forward to this past Sunday Nebraska were again at the center of a women's volleyball moment. The University of Texas at Austin defeated Nebraska in the National Championship game live on ABC with 1.69M viewers. 


Combine that with the amazing ratings from the 2023 Women's Basketball Final Four and there is more than a trend here. Women's Sports have arrived and here to stay, grow and flourish. 


So, for Sports Business United students, the assignment for this topic is to research these moments. What are the commonalities? What are the key factors for success? Then - - take a sport like Soccer, Lacrosse, or Softball. The Men's and Women's FINAL 4 in Soccer, for example, struggles for attendance, TV ratings, etc. How would you apply your learnings from recent history to advise other sports, like Soccer, to make a dent in this space? 


Sports Business United uses these type of examples in classes that pull from the news real-life, modern, relatable examples to drive understanding of key business topics like Marketing, Promotion, Media, Sponsorship, Fan/Consumer Engagement, Pricing, and much more.

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