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Ken Clark

Help Me Help You

Joe Pompliano is just dropping bangers lately. Nearly every day you can find a topic that will create a case study, discussion, analysis, or lesson plan for a Sports Business course. Today on X he dropped this nugget - -

- Jimmy Sexton runs college football.

He represents Nick Saban and dozens of other coaches, including Lane Kiffin, Kalen DeBoer, Mike Norvell, and Steve Sarkisian.

One of his clients will probably end up at Alabama, and he'll use the opening as leverage to get the others paid.


This is a great example of the role and potential power of agents in the world of sports. When you think of agents you might immediately shout "Show Me the Money!!", but the agent's network and maneuvering can at times have an outsized impact on a sport.


Jorge Mendes, most famously the agent for the likes of Cristiano Ronaldo and Jose Mourinho, became the agent for Wolverhampton Wanderers of the The Premier League in 2016. He famously brought 12 players into the squad in that first transfer window and some were his clients.


Rich Paul, most known as representing LeBron James, is another great case study in the world of agents. His entry into the industry and outlook on the profession is documented in his new memoir "Lucky Me". The famous Rich Paul Rule, KLUTCH SPORTS GROUP, LLC's rise beyond basketball, and creating Klutch Athletics brand with New Balance are all amazing stories of the impact and importance of agents in sport.


These three examples and many others ignite a lesson plan defining the role of the agent and their place in sport. Could bridge into a discussion of Contracts and the crossover of Sports Business and the Law. Great topic to introduce students to a potential education and career path in Sports.

  • Research an agent or agency. Report on their work.

  • Share examples of how agents work for and support their athletes/clients.

  • What are some of the common characteristics of successful agents?

  • Are there any agencies locally to secure a speaker or a visit?

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