The Athletic & Peter Rutzler dove deep into the groundbreaking Nike x PSG x Jordan Brand partnership.
Here is how this article can be brought into a Sports Business Course.
Read the article.
This is a great example of Harvard Business School Cast Study coming from Sports Business. Paris Saint-Germain x Nike x Jordan. This is a great article of the history of the partnership and its significance. How does this partnership benefit all sides? This is certainly something a class could dive into and activate some key business concepts like Sponsorship, Public Relations, Brand Positioning, Consumer Behavior, Marketing, and more. I love the reminder that for partnerships like this to work all parties need to remain at the top of their game. If performance fades or brand strength weakens, the partnership will be far less impactful.
Are there any other examples of partnerships that have changed the game?
Are there some "dream" partnerships that would change sport forever?
Report and Discuss your findings and thoughts.
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