ESPN x NCAA
Sports Business classes need to sit up in their seats and discuss this deal that was announced today. 8 years, $920M includes domestic and international rights to 40 national championships - including Men's and Women's D1 Basketball.
A couple things to consider below the big headline...
- ESPN will likely expand its direct to consumer and streaming programming across the duration of this agreement.
- The Women's D1 Basketball tournament was valued at $65M a year during this process.
- NCAA Sports, like Women's Volleyball, have seen record viewership in the past year. ESPN+ will continue to be the home of a variety of NCAA sports giving enhanced exposure to more schools, sports, and student-athletes.
8 years is a long time in this dynamic world of sports and media. In the past 8 years social media, streaming, NIL, women's professional sports, and mobile viewing are just a few of the things that have changed the NCAA.
So what are the pros and cons? Who wins in this deal? How can ESPN maximize this opportunity? What does the 8 year stability do for the NCAA?
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