This is just a quick topic for discussion or an assignment for one of our Sports Business United courses.
Caitlin Clark drops her "Reverse Grinch" Kobe 6 to fans after a triple double. This is one of the most coveted sneaker drops of the year. She has a NIL deal with Nike. She has her Iowa jersey selling on Nike.com - in fact sold out. This is College Sports. It is awesome - - and a new area to keep a watch on as a Future Sports Business professional! The looks on the young fans' faces are priceless!! This is massive for the sport and for the athlete to continue to enhance the Brand, Value, and Future Marketability. I would pose the question - Does Caitlin Clark raise all boats for Women's Basketball? Why or why not? Go...
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