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One Hell of a Round

Ken Clark

Nike and Tiger Woods have gone separate ways after 27 years of partnership. Over the past day, great minds like Jordan Rogers, Front Office Sports, Sportico, Joe Pompliano, among others have outlined the details of this historic sports business moment across this platform and beyond.


While the Sports Business class is not a place to break the news or feel like an episode of First Take, it is a great platform where the stories can be analyzed for understanding, discussion, and learning. Pulling out the key business concepts in the story and looking beyond the headline into the lessons that lie in the narrative will help students progress in their journey.


This story is a great chance to unpack a number of concepts. Sports Marketing, Partnerships, Brand Ambassadors, Brand Positioning, and Public Relations all are front and center. Once students have read through the existing stories and have a baseline for the factual information, questions can be posed to pivot to understanding and learning.


Kick off the conversation with a couple of these questions to break the ice and also make sure to pause and confirm understanding and reinforce key business concepts.


What are some examples of the most successful Athlete/Brand partnerships? What makes them successful?

What are some of the ways these partnerships can become turn negative?

Are there examples of athletes/teams/organizations who established a partnership with a brand and then moved into a new partnership with a different brand? How is it working out?

What are the risks for both sides in entering a partnership?




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