Love to see this. University of Colorado Boulder offering a course called Prime Time: Public Performance and Leadership. This is a magic moment to engage general students and student athletes in thought and discussion around personal branding and maximizing your position. A bit of NIL, a bit of personal development, a bit of marketing - and you have a course that will use sport as an anchor to teach some valuable lessons.
The great thing is you don't need to wait to enroll at Colorado to get a taste of this type of course. Coach Prime is easily a subject for hours of Sports Business United coursework and my hope the Amazon documentary will serve as the backdrop for a variety of potential case studies, discussions, and reflections.
If you want to dig into how studying the likes of Coach Prime with Sports Business United can help you gain the fundamentals of business and help you or your students see the opportunity for future education and career opportunities in sport - Join Sports Business United!
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