Taylor and the Amazing Multicolor DreamCoat

Deebo Samuel, Taylor Swift, Brittany Mahomes, Taylor Lautner, and Simone Biles are among those who have secured custom one of one, National Football League (NFL) player-inspired jackets to rock in support of their favorite team. 

One of one. Limited Edition. Bespoke. Just talking about the jacket itself, these are all descriptions that immediate create excitement, curiosity and value. The people wearing the jackets and the credibility, energy, and immediate hype. These very special NFL inspired jackets are creating quite the buzz and I can imagine there its a virtual line of people looking to secure the next one and look out Super Bowl because these will be quite the coveted item.

Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, was at the center of all this frenzy. She, through her company ORIGIN, created these unique jackets utilizing the jerseys of the selected player. The biggest buzz came from the custom Travis Kelce jacket Taylor Swift was rocking in Kansas City as the Chiefs defeated the Dolphins. Of course, having Swifties place a vote in favor of anything will create stir, for this jacket it created a sensation. 

Next week, who will cruise up to the stadium in a custom jacket? Will a company try to copy the idea and commercialize similar styles to the masses? Will Taylor Swift be in V2.0 for the next game? If you were Kristin Juszczyk or consulting for ORIGIN, what would your next move be? More jackets? Call it quits? Find a distributor to go big?

This is a fun opportunity for Sports Business Classes to pulse up on the Entrepreneurial Opportunities in the world sports.