3 Lessons from Coach Prime and Colorado Football for all of us.
Regardless of your feelings about University of Colorado football and Coach Deion Sanders, there are a few lessons to learn that will benefit all of us.
BE CONSISTENT
Buffs Football has 3 YouTube channels that post 10-25 minute daily vlogs. They don’t miss. The three channels report from University of Colorado at least 6 days a week documenting the daily activities from meals to team meetings, from the weight room to the practice field, from the plane to the game these channels have helped to grow the brand, create characters, and tell “sticky”stories that bring us closer to the team, the coaches, the support staff and the entire Buffs family. By shipping this work every day, they provide ample opportunities for the most passionate fans and those who are just Coach Prime curious to tune in and feel part of the University of Colorado experience. From working out, to improving the quality of your meetings, to simply getting fit - they key is developing great habits and delivering consistently. This consistency has created storylines, characters and set up the Buffalos as can't miss games every weekend.
BE AUTHENTIC
You can’t be everything to everyone. When you try to please everyone, you end up really pleasing no one. Coach Prime is unapologetically himself. There will be people who don’t identify with him or don’t like his messages or his methods. Regardless of how polarizing it may be, he will always be himself. From his interactions with the players, the staff, or the cameras to being open to sharing all of his morning meetings on YouTube, he puts himself out there. If you are focused on ‘Likes’ or worry about the negative comments, you will alter your work. You will start over-thinking it - - and as you try to be everything to everyone, you will actually become nothing and appeal to no-one. People will always respect you being yourself. And as long as you are enjoying the work and doing what you feel is right, it doesn’t matter how many followers you have. The people who follow you will be loyal, unwavering, and fans for life when you show your authentic self.
CAPITALIZE ON THE OPPORTUNITY IN FRONT OF YOU
Be confident and when there is an opportunity in front of you, seize it. Many times opportunity knocks but we worry that we aren’t ready or we are so loud in our head that we don’t even hear the knocking. Coach Prime is aware of every opportunity and seizes them. From selling sunglasses to promoting his players for individual accolades, he will utilize all the attention to maximize an opportunity. Coach Prime publicly celebrates his players. He publicly celebrates the coaching staff. He uses the countless platforms he is given to prop up others. He also knows that these platforms are a means to speak directly to recruits. The attention is coming his way and he makes an active decision to use that attention to further his messages and maximize success. This is a great lesson about owning your narrative. Don't get caught on the back foot.
BONUS LESSON - - It’s about the WHO
Deion has surrounded himself with an incredible coaching staff, support staff, and he allows them to flourish. That drives loyalty and collaboration. You bring in thought partners, experts, people you respect - and in exchange you have a multiplier far greater than expected. When you have the right WHO around 2+2 can equal 7 or 10.
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